Scholastic Book Club Covers

200901181828.jpg As a kid growing up in the 70’s, the Scholastic Book Club had a lot to do with helping build my enthusiasm for reading. (Was there anything better than the day the books arrived?) This Flickr group is a trip down memory lane for those of us who grew up during that time period. I remember quite a few of these, and there are many more that I want to find and read right now. I’m dying to know, for example, the mystery behind The Horse Without a Head.

As an illustrator, I also love what the artists of the day were able to accomplish given the limits of printing technology. So many of these images are just one or two-color jobs, but the small palette only seems to add to the appeal of the book. It’s a master class in how to do more with less.